CLIENT INTERVIEW - THE REASON
Thursday, June 25, 2009 I have the pleasure of working with some of the most amazing people. Chris & Allie Bartelski of The Reason are no exception to that, so I'm so glad to be able to feature them on my blog again as part of my client interview series. The timing of this feature could not be more perfect, either. Tomorrow, I'm flying down to Atlanta to shoot a wedding with Chris on Saturday.. Look for my favorites from the session next week!
On with the questions!
(1) What is your brand all about?
the reason is all about being professional, current, and fun. We are big fans of Apple and the way they run their business. There is no computer company out there that does their job better, and no computer company that takes as much joy in pleasing their customers.
Professional - With our brand we want to reach a level of professionalism where it seems that what we do comes naturally and that we take great pleasure doing it.
Current - We want to stay current, and one of the most recognizable icons from a any time period is its music. Allie and I both love music, and had a career either playing in a band or following around the lead singer (allie). We wanted a photography brand that we could market as a band, and hopefully gain some life long groupies.
Fun - We wanted a brand and logo that reflected the kind of fun people have while dancing in the iPod commercials. We want people to know they can have fun and cut loose, being confident that we will capture everything with the eye of a seasoned professional and the respect of a trusted friend.
(2) How do you see your logo working into your whole brand?
We believe it's iconic and easy to recognize. Something that's easy to slather over telephone poles and grungy venue bathroom stalls... It does work just like a band logo. It's also simple and slick, and that really reflects our love for Apple.
(3) What was your favorite part of the branding process?
I loved the brainstorming, but "the reason" was the very first name Allie and I came up with, so that didn't take very long. Once we had the idea everything else just came pouring through the flood gates. Our favorite part of the branding process was getting to talk and chat with Cailyn all the time. With her amazing skills, we were able to go from brainstorming an idea to completed website over a weekend. Yeah... She's got mad skills.
(4) What was your least favorite part of the branding process?
I guess it would have to be the fact that we waited 4 weeks to launch our brand. Cailyn's awesome logo was burning a hole our pocket.
(5) Do you have any advice for people who are just beginning to brand their businesses?
Get a big huge whiteboard or paper and really draw, write and sculpt your ideas. Oh, yeah... Be yourself, you're good at that... People will appreciate that.
I am so lucky to know such awesome photographers and friends. Chris & Allie: Thanks for answering the questions, and for being so awesome to work with! I can't wait to see you both this weekend.
Cailyn |
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